Project Overview
The client is a construction company working in residential, commercial and industrial projects. Although they were gradually gaining recognition, their online presence wasn’t effectively showcasing their services, portfolio, and values. Our project was to create a modern, responsive website that clearly communicates their expertise and encourages client engagement.
Problem
Without a compelling website, the company was unable to effectively attract new customers. The limited digital presence made it difficult for potential clients to explore the company's services and projects, leading to missed opportunities for engagement and conversions.
Goal
Create a user-friendly website that clearly highlights the client’s construction services, showcases their project portfolio and conveys the company’s expertise. The site needed intuitive navigation, compelling visuals, and clear calls-to-action to build trust and drive inquiries.
My role
In my role as UX Designer and Web Developer, I collaborated with UI designers and project managers to build a website that captures the brand’s essence and meets business objectives, delivering a seamless and engaging user experience.
Leveraging Past Insights & Technical Expertise
Working within tight time and budget constraints, I leveraged lessons from past engagements—such as optimizing information hierarchy, ensuring responsive design, and streamlining user interactions—and applied proven UX best practices to craft a solution that meets the unique needs of the construction industry while enhancing overall usability. This approach ensured the new website is both visually engaging and functionally robust, aligning with the client’s business goals and delivering a user-centered experience.
Digital Presence Challenges
Absence of an Online Hub
Without an existing website, potential clients had no central platform to discover Bobina Construct’s expertise and project portfolio.
Ineffective Brand Communication
The absence of an online presence has prevented the company from showcasing its comprehensive range of innovative construction services and highlighting its impressive portfolio of residential, commercial, and industrial projects.
Missed Lead Generation Opportunities
Prospective clients had limited ways to access essential service information and initiate inquiries.
Inadequate Project Showcase
Without a dedicated site, completed projects and success stories remain largely invisible, impacting the company’s credibility.
Competitive analysis
| Competitor | Strengths | Weaknesses |
|---|---|---|
| Direct Competitor |
Established local brand reputation Comprehensive service offerings |
Outdated website design Poor navigation and lack of engaging visuals Limited mobile responsiveness Minimal project portfolio showcase |
| Indirect Competitor |
Modern digital presence with responsive design Clear presentation of services and projects |
Inconsistent content hierarchy Minimal integration of interactive elements Weak call-to-action for lead generation |
Gaps & Opportunities
Unified Information Architecture: Develop a cohesive site structure that clearly organizes services, projects, and contact information.
Enhanced Visual Engagement: Incorporate high-quality imagery and interactive elements to effectively showcase projects and brand values.
Optimized Navigation & Responsiveness: Implement intuitive, responsive design with clear menus and strong calls-to-action.
Clear Service Communication: Present detailed, accessible information about the company’s capabilities to build trust and credibility.
Stronger Lead Generation: Integrate prominent contact forms and inquiry prompts to capture potential client interest.
Information Architecture
This sitemap outlines the main sections—Home, About Us, Services, Projects, Book now and Contact—and breaks down key subsections such as “Our Story” and “Our Team” under About Us, as well as various construction service categories under Services. The diagram demonstrates how content is structured to facilitate intuitive navigation and a user-friendly experience.
Key Pages Design
Final Design Solutions
Home Page
Features a bold hero section with an impactful image and clear calls-to-action, introducing visitors to the brand’s story.
Services Page
Outlines the comprehensive construction services offered, using concise descriptions and supporting visuals to address common client needs.
Project Portfolio
Showcases completed projects through a gallery, emphasizing the quality and diversity of their work.
About Us
Communicates the company’s heritage, mission, and expertise, building credibility and trust with potential clients.
Contact Page
Provides an easy-to-navigate form and clear contact details, encouraging visitors to get in touch.
Responsive layout
The final website features a clean, modern interface with intuitive navigation and a responsive layout that adapts seamlessly across devices. High-quality imagery, structured content, and strategic calls-to-action combine to effectively communicate Bobina Construct's expertise and drive client engagement.
View live project
Takeaways
This project reinforced the value of a user-centered approach in establishing a strong digital presence. Balancing visual appeal with clear, accessible information, the new website not only enhances brand perception but also helps convert visitors into potential leads.
Let’s Connect!
Thank you for reviewing my work. I’d love to discuss how my expertise in UX design and front-end development can bring value to your team. Please reach out at [email protected] or explore more of my portfolio on this site.